When you submit an idea to proofnest's Deep Dive, you get back a 15-section investigation. Here's what happens under the hood.
Multi-layer verification
We don't run a single AI prompt and call it research. Deep Dive uses multiple AI layers that scan, cross-reference, and actively challenge their own findings. If Layer 1 says "low competition," Layer 2 verifies by checking actual competitor counts, funding rounds, and market activity.
The 14 sections
- Executive Summary — The verdict at a glance
- Market Size & Growth — TAM, SAM, SOM estimates
- Search Demand — Volume, trends, seasonality
- Audience Profile — Who's searching and buying
- Willingness to Pay — Price sensitivity signals
- Competitor Landscape — Direct and indirect players
- Competitor Deep-Dive — Top 5 competitors analyzed
- Content Saturation — AI visibility score
- Distribution Channels — Where to reach your audience
- Monetization Models — What works in this space
- Risk Assessment — Regulatory, technical, market risks
- Timing Analysis — Is now the right moment?
- Differentiation Opportunities — Where to stand out
- Resource Requirements — What it takes to launch
- Final Verdict — GO / YELLOW / RED with weighted scoring
Most data is sourced
No hallucinated statistics. Most data points link back to their source — whether that's a search engine, a database, or a live web scan. You can verify the majority of what we report.
The verdict system
The final score isn't a single metric. It's a weighted combination of demand strength, competition intensity, timing, and feasibility. GO means the data supports moving forward. YELLOW means proceed with caution. RED means the data suggests this isn't the right move.
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